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Google Glass, Why did it fail?

Why Google Glass Failed ?

In the midst of the lightning rollout of the popular, utilitarian product, we think a few items arise out of the ether into our hands in a split second. This is no trickery—it’s a sort of wizardry. Experimentation is needed for any fruitful item organization. No different either way, development is regularly unattainable or taken cover in the background.

Starting around 2010, Google (GOOG) X, presently known as X Development, a genuinely clandestine drive established by Sebastian Thrun, has endeavored to further develop life and items by a component of 10, rather than 10%, through endeavors called moonshots. Project Glass was gathered by goodness of these ambitions.


Google became up to speed in the tempest through its own effort when it advertised Glass. The organization needed to gain by the promotion, trust, and capability of the item as opposed to selling the truth. Rather than advancing the item as a model innovation from the future as at first planned, the promotion building advertising effort and the high retail cost of Glass provided it with the charm of a super-top notch item.



Understanding the reason behind Google Glass Failure 

The Big Dream 

These glasses were not meant to save our world, but rather just to help it, I mean Google X team were not sure whether these glasses should be used as a fashionable device or for other specific purposes,

Google co founder Sergey Brin strove to integrate the user’s feedback into the system since John F. Kennedy’s idea that the bigger the challenge the more passion it creates

The Google Glass prototypewas delivered ahead of schedule accordingly, determined to be more forward-looking than explicitly advantageous. Tim Brown, seat and previous CEO of IDEO, feels the work was not to no end, expressing, “There has never throughout the entire existence of new innovation been a model where the principal form out of the door has been the right form.”

At last, in spite of the fact that customers need wearable innovation, the usefulness should be acceptable. Glass is an intriguing thought: It is great to take a gander at, yet all the same not through.


The Reality 

Google initially publicized Glass as far as experience increase. The 2012 demo reel highlighted skydiving, trekking, just as divider scaling.3 Eventually, the recordings showed easy to use data momentarily showing up on-screen during ordinary activities.4 Google’s goals were elevated: The innovation required extensive battery life, further developed picture acknowledgment capacities, and a great deal of information.

As opposed to enlarging reality, Glass basically enhanced it. The three-to five-hour battery life empowered clients to really take a look at messages, view photographs, and search the Internet. Glass was fighting with various devices that displayed transcendent cameras, greater cutoff points, and faster processors.

With Glass’ unsure worth came many inquiries. Would clients be open to wearing a camera around their countenances each day? Others were less open to being on the opposite side of Glass. A few bars and eateries banished wearers from passage; a few just restricted the gadget out and out.


Besides, the gadget retailed for $1,500 and didn’t do any single activity particularly well, which is the reason the people who could bear the cost of Glass were happy with bleeding edge cell phones. In estimating Glass high and restricting admittance to a particular local area of Glass Explorers, Google basically stressed the division between those who are well off and the poor.

Individuals spend heinous aggregates on extravagance things, however they track down esteem with personality. Google Glass is by all accounts ailing in the division. Hastily, yet essentially, the gadget isn’t cool.

Google then, at that point, attempted to connect the item with style fashioners. Glass was highlighted during Fashion Week and in important commercials. All in all, the organization attempted to purchase coolness.

In any case, the coolness related with a creation expects the component of confidence—the brand is dependable. Workmanship is difficult in innovation.


Glass isn’t intended for mass utilization—not as of now. Google is both old-fashioned and in front of them. By and by, Project Glass might be a moonshot worth taking, if Google can nail the finish.

Current Glass 


As of now, Google is utilizing Glass innovation in assembling settings to assist with making occupations more secure. Called Glass Enterprise Edition, Google has created gadgets to help maker work process. These gadgets cut into glasses or wellbeing goggles, considering quicker work fruition by giving key data without being an interruption


  • Google Glass, is a moonshot wearable piece of tech aka “smart glasses,”
  • The item gathered significant analysis, with worries about its value, security, and protection.
  • Google Glass appeared to do not have the “cool” factor frequently connected with effective innovation item rollouts.